How Is the Metaverse Going to Change Business?
With the ‘metaverse’ becoming a popular buzzword in the digital sphere, businesses are wondering how it affects them. Tim Cook of Apple believes that “Life without AR will soon be unthinkable”, which may indicate that this is more than just a passing trend.
So what is the metaverse? It refers to an upgrade of the internet into a 3D virtual environment, where platforms become interconnected and users can gain immersive experiences - something that has been attempted before but has not been able to take off due to technological limitations. Many of those have now been addressed. Even Microsoft has announced partnering with Meta to bring Microsoft 365 apps into the metaverse - making it easier for collaboration and enabling 50% of Gen Z and millennials to do their work in the metaverse within two years.
As technology continues to advance, so too does the potential of the metaverse - and companies need to be aware of how they can utilize this new platform in order to stay ahead of the competition.
How Does the Metaverse Impact Your Company?
From Microsoft to other major tech companies, the potential of AR and VR is gaining more and more attention, hinting that this could be the reality we are heading towards. And with the metaverse at its core, it's only a matter of time before your company feels its impact in some way over the next few years. So what kind of changes might you expect? Here's a sneak peek into a future filled with the metaverse...
Advertising
When the internet first appeared, its potential was not immediately recognized by companies - but that all quickly changed. Today, having a website is simply essential for any business, enabling them to drive leads and generate sales.
The same could soon be true of the metaverse; if it takes off and becomes the new 3D iteration of the internet, companies will need to consider how they can make use of this new platform. This may include exploring advertising in virtual worlds or creating their own VR site or showroom to promote their products and services.
By staying ahead of trends and embracing new technologies, businesses can remain competitive and ensure their success for years to come.
How To Service Customers
Social media has become a vital part of customer service in recent years, with 79% of customers expecting companies to respond to social media inquiries within a day. Companies have met this challenge by creating a presence on popular networks like Twitter and Facebook - but what happens when customers migrate to the metaverse?